Market Highlights
The
tag management software market is securing robust growth with digital marketing
proliferating across a wider customer base. Tag management software targets the
unique customer behavior and stores that as a data for analysis which can help
the company in understanding consumer preferences. This can enable its users in
streamlining and deploying specific jobs as well, increasing the workflow and
efficiency of the entire operational system as well. At its core, is JavaScript
code that companies integrate in their operational process. The global tag
management software market is expecting a scaling of USD 1,279.4 million by
2023 with an excellent CAGR of 12.9% during the forecast period (2018-2023),
reveals Market Research Future in a study that also includes market drivers
such as its growing proliferation in other fields such as Internet of Things
(IoT) and connected devices. Demand for customization can also boost up the tag
management software market significantly.
On
the flipside, other digital and web-based marketing strategies can dampen tag
management software market’s prospect. It is also rare to find a technical hand
proficient in operating such a process and come up with instant solutions which
can bottleneck the tag management software market growth during the forecast
period.
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Segmentation:
The
tag management software market can be segmented by solution, application,
deployment, organization size, and vertical.
Solution-wise,
the tag management software market includes data quality, data governance,
customer analytics, web analytics, artificial intelligence, and others. Data
governance is leading the segment, whereas, web analytics is getting ground
faster than anyone else.
Application-based
analysis of the tag management software market consists campaign management,
user experience management, content management, risk and compliance management,
and others. Campaign management dominates the maximum share. Meanwhile, user
experience management segment is getting more considerations than the rest.
Deployment-wise,
the tag management software market can be segmented into cloud and on-premise.
Cloud is both leading and the fastest growing segment.
Based
on the organization size, the tag management software market can be segmented
into small & medium enterprises (SMEs), and large enterprises. Large
enterprises segment is ruling the market, whereas, SMEs segment can record the
fastest growth during the forecast period.
By
vertical, the tag management software market includes banking, financial
services and insurance (BFSI), IT & telecommunication, retail, healthcare,
manufacturing, media & entertainment, and others. Manufacturing is the
leading and is touted to be the fastest growing segment during the forecast
period.
Regional Analysis:
Region-specific
approach to analyze the tag management software market encapsulates North
America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW).
North
America is dominating the global market by fetching a substantial market share
each year. The regional infrastructure that backs the progress is top-notch.
The region tends to incorporate innovative technologies rapidly so that it can
win an edge over its peers which has also boosted the regional tag management software market considerably. The market is
also rooting for the technology as it is cost-effective. Furthermore, a lot of
big companies are operating from this region which is impacting the market in a
positive way.
Europe
is expected to be the fastest growing region during the forecast period. The
region shares homogeneity with North America and benefits from such facilities.
In particular, Western Europe is providing the necessary thrust.
Competitive
Scenario:
The
global tag management software market is gaining much from strategies that
include merger, acquisition, product launch, and other effective methods and
involve market titans. These tactics not only ensure individual growth but
takes the market forward by making it more competitive and ideal for new
entrants.
Tealium,
in 2018, announced the provision for enhanced privacy and consent management
tools in its Tealium Universal Data Hub. The company believes in empowering
their clients by providing them with a grip over user preferences, affirmative
consent handling, and granular privacy controls.
OpenX,
in a recent agreement, acquired Mezzobit and PubNation. The plan is to make the
most of their tools in advertising space.
Leading
companies in the tag management software market are Google LLC (US), IBM
Corporation (US), Adobe Systems Inc. (US), Tealium (US), Ensighten (US), Oracle
Corporation (US), Adform (Denmark), AT Internet (France), Commanders Act
(France), Datalicious (Australia), Matomo (US), Mezzobit (US), Qubit (UK),
Relay 42 (Netherlands), Segment (US), Signal (US), Sizmek (US), Piwik Pro (US),
Innocraft (New Zealand), Yottaa (US), Datalicious Pty Ltd (Australia), Hub’Scan
(US), and Rakuten Inc. (Japan).
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Table
Of Contents
1 Executive Summary
2 Market Introduction
2.1 Definition
2.2 Scope Of The Study
2.3 List Of Assumptions
2.4 Market Structure
3 Market Insights
4 Research Methodology
4.1 Research Process
4.2 Primary Research
4.3 Secondary Research
4.4 Market Size Estimation
4.5 Forecast Mode
Continued……
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